Marketing & Communications Manager (Melbourne)
You will work with the Head of Marketing & Business Development to provide support and coordination across Marketing, Business Development, External (Trade) and Internal Communications. This includes, but is not limited to:
Refresh and refine the Communications Plan in line with brand guidelines and business development strategies. This will involve the development of strategies to effectively communicate with existing and potential clients (external) as well as the Melbourne, Sydney and Auckland teams (internal).
Implement the social media strategy, write and curate all messaging
Ensure all communications channels are kept up to date
Monitor competitor activity, identify, escalate and manage any potential threats to achievement of annual targets
Maintain and strengthen relationships with existing and potential clients
Provide support in the execution of any marketing related activities that will assist in lifting, and appropriately positioning the profile of the Agency within industries including but not limited to Entertainment/Arts, Lifestyle and Media/Marketing.
Track M website analytics, monthly reporting on results along with suggestions for improvement
Provide campaign support for the M Agency as well as external clients from time to time. Have the ability to lead projects
Maintain calendar of relevant trade and business development events including award submissions.
Maintain any campaign-related calendars for long-term campaigns
Manage sponsorship implementation of key business events.
New Business (20%)
Assist in preparation of new business presentations
Research target business categories and provide advice on industry issues and anything that may be relevant to planning for new business
1) Develop and Implement Communications Plan ensuring alignment with brand guidelines and business development strategy and goals
2) Increase engagement across all trade and social media platforms
3) Construct, tailor and publicise case studies to potential and existing clients
4) Ensure alignment of all owned assets
Develop your Skills and Knowledge Across Media, Marketing and Entertainment
Stay up to date on media, marketing and entertainment trade press and news. Liaise regularly with Sydney-based publicist
Regularly attend trade events, conceive and implement strategies to leverage the involvement and expertise of The M Agency
Approach your day-to-day execution of tasks with a deeper level of comprehension and understanding of the purpose and how it contributes to the top-level Marketing Plan and the key objectives
Skills & Competencies
Minimum tertiary qualification, ideally gained in Marketing, Journalism or Communications
At least 5 – 7 years of experience in a similar role
An interest in, and appreciation of the Arts community
Intermediate competency in Powerpoint, Word and Excel
Experience in administering social media channels
Strong writing skills, with superior presentation and editing skills, and high attention to detail
Self-motivated, high energy, drive and a positive outlook
Take Ownership of the End-to-End Implementation of All Assigned Tasks