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How Will Amazon Music Unlimited Affect the Streaming Environment?

What will the launch of Amazon’s music streaming service in Australia mean for heavyweight Spotify and the various other streaming services available?

Amazon has continued its expansion into Australia by revealing when its Amazon Music Unlimited streaming service will launch here, as well as how much it will cost.

The service, which will compete with popular streaming services Spotify and Apple Music, will launch in Australia and New Zealand on Thursday, 1st February, with a free 90-day trial available for a limited time.

Amazon says Amazon Music Unlimited boasts over 45 million songs, as well as hundreds of playlists, personalised stations and Alexa integration. Amazon Music’s Head of International Expansion, Sean McMullan, says Amazon and Alexa are “opening doors for our customers to have access to an incredible catalogue of music, and to be able to listen to some of their favourite artists while using the power of voice in exciting new ways”.

Amazon Music will be available in Australia on iOS, Android, PC, Mac and on any web browser.

A voice controlled streaming service is an intriguing idea however is it enough to pilfer music fans away from Spotify? A worldwide survey conducted by Statista in June 2017 revealed that Spotify dominates the music streaming industry with 36% of all music streaming subscribers. Next in line was Apple Music with 17% and Amazon with 10%. Additionally, Spotify announced in March 2017 that they had reached 50 million paid subscribers after growing 25% in less than 6 months.

It will be a substantial challenge for Amazon to convince current Spotify users to make the switch and subsequently capture market share. The M Agency is closely monitoring this development in the music streaming industry to ascertain the effect the launch will have on the streaming environment and how we can utilize this new platform in the future.

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