It’s that time of year – Quarter 4, the busiest quarter where artists, tours, releases and brands compete for attention, and attempt to cut-through to reach their target audience.
As we are all in the midst of preparing and executing the marketing plans for our October, November and December announcements and releases, we thought it was the perfect time to compile a list of our top tips for making your marketing stand out during the busy Christmas period.
1. Consider the “Other” Target Audience
With Christmas in the not-to-distant future, the “Other Target Audience” to consider in your marketing plans would be the Gift Givers. As you look at who your target audience is, consider how you might also reach the potential Gift Givers that would purchase those show tickets or that album for their loved one.
A great example of this is the “Michael Buble Christmas Album Phenomenon”…
“Michael Buble’s Christmas has been staggeringly successful in Australia – it’s the second-best-selling album of the 2010s, behind Adele’s 21. It recently went 12 times platinum, having sold more than 840,000 copies. It’s the only Christmas record to ever get to No. 1 in the Australian album charts and it has been at No. 1 at Christmas every year, like clockwork, since it was released in 2011.”
SOURCE: Sydney Morning Herald
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