New England Patriots V Atlanta Falcons 34 – 28
The 51st Super Bowl aired to a not so record breaking audience this year, however a stunning comeback by The New England Patriots helped power 21st Century Fox’s “first half-billion-dollar revenue day”, executive co-chairman Lachlan Murdoch said. An average of 113.7 million viewers tuned into the Super Bowl, a decline since the record high 115.5 in in 2015.
TV viewership of the Super Bowl in the United States from 1990 to 2017 (in millions)
Lady Gaga put on an electrifying half-time show in which she flew through the air in a harness complete with light up drones and fireworks soaring to the sky above NRG stadium in Houston, Texas. #LadyGaga was tweeted more than 46,000 times per minute.
Called ‘Shooting Stars,’ the 300 performance drones are part of Intel’s program to transform the devices from individual working units to fleets that can be used in other practical applications
Lady GaGa’s performance was so lucrative her music sales reportedly rose 1000% immediately after the show. Based on reports from Billboard.com, Gaga sold about 150,000 digital albums and tracks in the US on Super Bowl Sunday – that’s more than she sold in the entire week ending Feb 2.
Incase you missed it, you can watch the full performance here.
24% of viewers said that the commercials are the most important part of the Super Bowl with 1 in 10 claiming the ads will influence them to buy products from the advertisers. Advertisers would hope so, considering the average ad costs a whopping $5 million for a 30 second gig – doubling over the past decade.
The half-time show is no longer the most lucrative time slot with consumers spending 350,000 combined hours watching Super Bowl ads on YouTube.
Australian brand Yellow Tail made its appearance this year with the first wine ad to be played during the Super Bowl in 40 years.