The ARIA awards saw a significant increase in reach in the lead up to the event, with the largest increase coming from Facebook Page Likes. The ARIA Facebook following increased by 5,550.5%, taking their total to 94,603. The ARIA Twitter page also saw a substantial increase in following, of 1,818.8%, taking their total Twitter followers to 88,809.
In terms of engagement, there was an increase in engagement across all social media platforms. Facebook once again saw the largest increase in the past week of 1,143% with 19,396 People Talking About This. On Twitter, the ARIAs gained major traction with an increase in Twitter Mentions and Twitter Retweets with 956.1% and 882.1% respectively.
Flume, man of the night, took home won 5 awards including Telstra Album of the Year for “Skin”, Best Independent Release, Best Male, Best Dance Release and Best Pop Release for “Never Be Like You,” feat. Kai. Flume also gave two wonderful performances with guest performers Kai and Tove Lo.
Flume saw a slight change in reach in the lead up to the event. The largest increase came from his Songkick Following, which saw an increase of 20.7% taking his total number of Followers to 300,902. There was also a slight increase in Wikipedia Pageviews of 4.1% showing people who may not have heard of him or known much about him were interested in finding out more.
Looking at engagement, Flume saw a slight increase in engagement, with 9.5% coming from Twitter Mentions and an increase in YouTube Video Views of 1.6%.