M Advertising

About Us

The M Agency creates marketing and advertising campaigns for some of the largest local and global names in entertainment.

At M, you talk to experts that have deep knowledge and direct connections to all corners of the entertainment and media industries.

We work with entertainment clients and all other brands who have entertainment strategies or who are targeting similar audiences or environments.


Other Categories

"At Live Nation Australasia we work on shows of all shapes and sizes and our requirements change regularly. My team has been working with The M Agency for more than 17 years and I know regardless of the campaign, they will exceed our expectations time and time again.

Emma and the M team have a unique understanding of the entertainment industry and how best to create campaigns that deliver results for our tour marketing and our brand partners."

Michael Coppel - CEO & President, Live Nation Australasia

The M Approach

“If there is one thing I’ve learned in my 25+ years experience is that marketing entertainment product or trying to align with it isn’t as easy as it may look. Each campaign has a unique set of challenges and you need specialised experience to get it right. We do get it right and that’s why our clients continue to choose to work with us.”

– Emma Triggs, Founder, Managing Director of The M Agency

In this industry forward thinking, innovation and unwavering standards need to be second nature.

Our clients expect marketing campaigns that are personalised, relevant, and in sync with their changing priorities.

At M, we look past the obvious to get the right message to the right audience at the right time.

Whatever the challenge, we make it happen. It’s how we’re built.

What We Do

Whatever you’re looking to achieve, we’ll get you there.

Our clients look to us for sophisticated insights, creative marketing solutions, fast turnaround and value for their spend.

  • 01

    Broaden your reach

    Increase your potential buyers rather than pigeon-holing your audience.

  • 02

    Educate your audience

    Don’t just give your audience a reason to buy. Give them many!

  • 03

    Create campaigns that cut-through

    Engage in new and innovative ways to ensure you stand out in today’s cluttered communications.

How We Do It

  • Research, Insights & Audience Profiling

  • Strategy

  • Media Planning & Buying

  • Full Service Digital

  • Social & Content Marketing

  • Media Partnerships

  • Brand Partnership Assistance

  • Promotional & PR Support

  • Creative


The M Team

Our team has come together from global advertising agencies, media publishers, and the entertainment industry.

Our combined skill-set has been intentionally and carefully built. This means that as a team, we have the capability and work ethic to meet any challenge that’s thrown our way.

We know what’s required to cut through red tape and meet even the most challenging deadline. For this reason, many of our first clients are still with us.

What we have in common is our passion for entertainment and our unwavering pursuit to ensure our client’s happiness and success.

"Emma and her team at M have played a huge part in the success of Chugg Entertainment and our many sell out tours. Their understanding of the market and what campaigns will work is 2nd to none. They are creative and visionary. We have no problem recommending them for any event."

Michael Chugg - Executive Chairman, Chugg Entertainment

Contact The M Agency

Contact Us

Google Map